This policy explains what personal information we collect, why we collect it, and what we do with it. The data controller is [YOUR LEGAL BUSINESS NAME] of [YOUR FULL TRADING ADDRESS].
What we collect
When you place an order we collect your name, email address, delivery and billing address, phone number if you provide one, and details of the items you bought. Payment card details are handled directly by our payment processors — we never see or store your full card number.
When you browse the site we collect device and usage information such as your IP address, browser type, referring pages and the pages you view, through cookies and similar technologies.
Why we use it
To take and fulfil your order, arrange delivery, handle returns and refunds, answer your questions, detect and prevent fraud, meet our legal and accounting obligations, and — where you have agreed to it — send you marketing emails.
Legal bases
- Performance of a contract — processing and delivering your order.
- Legitimate interests — analytics, site security and fraud prevention.
- Consent — marketing emails, which you can withdraw at any time using the unsubscribe link.
- Legal obligation — retaining transaction records for tax and accounting.
Who we share it with
Our ecommerce platform (Shopify Inc.), our payment processors, our email provider, and the couriers who deliver your order. Each receives only what it needs to do its job. We do not sell your personal information.
International transfers
Some of these providers are based outside the UK and EEA. Where personal data is transferred, it is protected by an approved safeguard such as the UK International Data Transfer Agreement or Standard Contractual Clauses.
How long we keep it
Order records are kept for as long as needed to meet legal and accounting obligations, normally six years. Marketing contact details are kept until you unsubscribe.
Your rights
You have the right to access the personal data we hold about you, to have it corrected or erased, to object to or restrict how we use it, to withdraw consent, and to receive a copy in a portable format. To exercise any of these, email [YOUR SUPPORT EMAIL]. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
Cookies
We use cookies that are necessary for the site and basket to work, and analytics cookies to understand how the site is used. You can block or delete cookies in your browser settings, though parts of the site may stop working properly.
Contact
[YOUR SUPPORT EMAIL]